Gucci Westman has helped shape the face of the international beauty scene for over two decades. Her looks have graced the covers of Vogue and Harper's Bazaar . Stars such as Jennifer Aniston, Anne Hathaway, Reese Witherspoon and Gwyneth Paltrow swear by her style. Gucci has mastered the art of making makeup appear almost invisible while simultaneously multiplying radiance. Born in California and raised in Sweden, she developed an aesthetic sense and a keen awareness of health and the environment at an early age. Her lifestyle – vegetarian, wellness-oriented, conscious – not only shaped her, but became the basis of her philosophy: cosmetics that not only look good, but are good for you too.

In 2018, she founded her passion project: Westman Atelier . The idea was revolutionary! Luxurious makeup that not only beautifies the skin, but also cares for it. No harmful ingredients, no compromises on effectiveness. Instead, clean formulations paired with highly effective plant extracts and dermatologically tested active ingredients. Packaged in an elegant, refillable design. Gucci's goal was never just another makeup label; she wanted a modern response to the needs of a generation that no longer wants to choose between ethics and aesthetics. The result was a collection that is effortless to use, but looks so luxurious that it shines on any dressing table. The name "Atelier" was not chosen by chance. Gucci's aim is to create each product as if in an artisanal studio. With attention to detail, high-quality materials, tested textures, and precise color selection. Each product is intended to be a tool for art, for self-expression, for beauty in its most natural form.

The name "Atelier" was not chosen by chance. Gucci's aim is to create each product as if in an artisanal studio. With attention to detail, high-quality materials, tested textures, and precise color selection. Each product is intended to be a tool for art, for self-expression, for beauty in its most natural form. Gucci Westman sees makeup not as a mask, but as an amplifier of personality. Her products invite you to discover yourself, independent of trends or the pressure to be perfect.

The brand's two iconic lines are the "Extrait de Parfum" line and the "Eau de Parfum" line, which set new standards in terms of intensity and durability. With a perfume oil content of up to 50%, the Extrait de Parfums ensure a long-lasting and powerful fragrance experience that lasts all day long. The Eau de Parfums with 20% perfume oil offer a balanced balance between intensity and lightness.

The shades in the collection were developed with a deep understanding of skin tone diversity. Every nuance appears wearable, never artificial. The blush and lip suede palettes, in particular, delight with their intense yet natural-looking colors. Whether you're looking for a fresh peach, a deep berry, or a subtle nude, the selection captures the tone of modern elegance. Westman Atelier also avoids synthetic fragrances, PEGs, silicones, parabens, mineral oil, and phthalates. Instead, they use plant-based active ingredients, skin-identical lipids, and antioxidant-rich plant extracts. The products are cruelty-free and some are refillable—a sign of the consistent combination of luxury and responsibility.

Inspired by Gucci's own technique for naturally shaping lips, this lip liner is a small masterpiece of understated style. The soft, gliding texture, based on creamy waxes and micronized pigments, applies effortlessly along the lip contour for added fullness without harsh lines. The shades are deliberately based on natural lip colors. This way, the look never appears artificial, but always feels like a touch more. A liner for everyday use that adds shape without dominating.

This luxurious, clean lipstick offers what many matte textures promise but rarely deliver: comfort. Thanks to the unique Hydro Suede Technology, the finish remains matte and velvety without drying out. Enriched with nourishing vitamins C and E, and volumizing peptides, the lipstick ensures soft, smooth lips with intense color and long-lasting wear. The elegant, magnetically closing tube even includes a built-in mirror. For the perfect touch-up on the go.

This palette makes a statement for subtle yet effective lip looks. Four nude shades, from delicate rose to deeper café crème, can be applied solo or layered. The nourishing formula with jojoba oil and peptides soothes, nourishes, and provides a silky finish with a light shine. Ideal for those who love variety but also value sustainability and clean ingredients: The palette is based on 100% natural pigments, completely free of petrolatum or preservatives.

A true game-changer in the clean mascara category: This mascara lengthens, defines, and conditions – and is so gentle that even sensitive eyes will love it. The creamy, plant-derived wax base adds volume without clumping or smudging. The hourglass-shaped brush reaches even the smallest lashes, creating a completely open, awake look. Shea butter also has a conditioning effect, creating healthy-looking, flexible, and curled lashes.

This aesthetic has long since become Westman Atelier's signature: clean, effortless, and luxurious at the same time. The focus is on creamy textures that are intuitive to apply and melt into the skin thanks to high-quality, nourishing ingredients. The Baby Cheeks Blush Stick is Gucci's homage to healthy, vibrant cheeks. The creamy texture melts into the skin and can be effortlessly applied and blended with fingers or a brush. The shades, from fresh peach ("Petal") to natural rose tones or rich berry nuances ("Poppet"), impart instant freshness and make the complexion appear youthful and rested. Nourishing ingredients such as jojoba oil also ensure a smooth skin feel. An iconic product that combines care and color in perfect balance.

A modern addition to the renowned Lip Suede palettes, this matte lipstick combines intense pigmentation with comforting care. Formulated with vitamins C, E, and plumping peptides, it leaves lips smooth and nourished without drying out. The texture is light yet expressive. The colors, from wearable nudes to bold reds, ideally complement the natural Westman look. The packaging? Elegant, refillable, with an integrated mirror. A thoughtful luxury product for on the go.

Gucci's Eye Pods are an expression of their art of color curation. Each trio consists of three perfectly coordinated shades, designed for different times of day, moods, or looks. Les Jours is for soft, earthy tones with an ivory shimmer. Ideal for a fresh, natural look. Les Nuits contains deep black and burgundy tones for dramatic smoky eyes or defined eyeliner looks. And Rendez-Vous is a playful combination of khaki, gold, and peach for romantic yet modern moments. The eyeshadows are silky-creamy, well-pigmented, and easy to blend with your finger or brush. For effortless eye makeup without fallout or harsh transitions. The look is rounded off with Westman Atelier 's fine powder formulas, which mattify without weighing down the skin, as well as high-quality, vegan brushes like the Foundation Brush, which completes the signature second-skin look.

From the very beginning, Gucci Westman was convinced that active ingredient care and naturalness don't have to be mutually exclusive. Her skincare formulations combine plant-based ingredients in clinically relevant concentrations, completely free of harmful additives. Parabens, PEGs, mineral oils, phthalates, silicones, synthetic fragrances, and, of course, animal testing are on the blacklist. Instead, you'll find skin-loving powerhouse ingredients like vitamin C, hyaluronic acid, niacinamide, probiotics, and antioxidants from plant sources.

An absolute highlight of the line is the Skin Activator – a sophisticated all-in-one serum that embodies the essence of modern skincare. Developed in collaboration with a leading Korean dermatologist, this serum features a multi-lamellar delivery system that deposits active ingredients in the optimal concentration exactly where they are needed – completely without irritation.

The formula contains 12 carefully selected ingredients and works on three levels. Regenerating: It strengthens the moisture barrier, improves elasticity, and ensures a balanced, hydrated skin feeling. Correcting: Fine lines appear smoothed, the skin appears firmer, and pores are refined. Protecting: Highly effective antioxidants prevent future skin damage and support the skin against everyday environmental stress.

Particularly noteworthy: The serum is fragrance-free, non-comedogenic, and dermatologically tested. Perfect even for sensitive skin. It works both as an intensive moisturizer and as an ideal primer under makeup to smooth and brighten the skin.

Westman Atelier's skincare products are deliberately designed to blend perfectly with the brand's makeup. No lengthy layering rituals, no overly complex routine. The focus is on a few, yet effective steps: cleansing, activating, and nourishing. The strength of the line is particularly evident when combined with products like the Vital Skin Foundation Stick, because well-cared-for skin needs less makeup.

The formulations don't just feel luxurious—they are luxurious. Every drop glides silkily onto the skin, leaves no film, and smells subtly natural. Gucci works with an international network of dermatologists, formulators, and plant scientists to create products that are both scientifically and sensually compelling. Westman Atelier also thinks long-term in its skincare. The packaging is high-quality, refillable, and recyclable. Production chains are regularly audited for environmental friendliness, and many of the plant-based active ingredients are sustainably sourced. Collaborations with organizations like Pact Collective and Planet demonstrate that beauty never comes at the expense of the planet.

For those who don't want to overcomplicate their skincare routine – but still have the highest standards. For people seeking honest ingredients, a calming skin feeling, and visible results. And for those who can only truly enjoy makeup when the skin underneath feels good. Westman Skincare is intuitive, modern, and pleasantly different. It gives you the feeling of understanding your skin – rather than having to work against it.

All Westman Atelier brushes are handmade in Japan – a region known for generations for its excellent brush craftsmanship. Instead of animal bristles, high-quality, vegan nylon fibers are used, which are in no way inferior to the finest natural hair brushes in terms of softness, elasticity, and shape retention. The result: a super-soft, pleasant feel, even for sensitive skin types. Gucci Westman knows exactly how a brush should feel to function perfectly. That's why each of their brushes fits perfectly in the hand – balanced, not too heavy, not too light. The handles are made of sustainable wood that has been lacquered and polished for both a pleasing appearance and a pleasing feel. The shape of each brush head is so precisely thought out that even beginners can achieve professional results effortlessly.

The perfect partner for liquid foundations like the Vital Skincare Complexion Drops. This brush is compact, rounded, and delivers a flawless, close-to-skin finish. The bristles are made from 66% recycled material and are completely vegan. Gucci calls it their "favorite for liquid formulas." Its dense weave blends the product smoothly, without streaking or a masking effect.

The classic among Westman Atelier brushes. Its gently rounded, densely packed shape makes it the ultimate tool for applying and blending Vital Skin Foundation. Gucci on her signature brush: "I think of this brush as an extension of my hand. It makes the makeup experience intuitive and effortless." It's particularly suitable for a natural, even finish. Perfect for the "second skin" look.

A true all-rounder among eyeshadow brushes . The flat, tapered bristles allow for both precise application and smooth blending of creamy and powdery textures. Gucci developed this brush specifically for its iconic Eye Pods, for defined yet never harsh blends. Combined with the Eyeshadow II Brush, it's a dream team for expressive yet subtle eye makeup looks.

These brushes aren't disposable; they're made to last. Properly cared for, they'll last for years. The high-quality craftsmanship protects against hair loss, and their shape retains its shape even after many uses. And because the brushes are so well-designed, product consumption is also reduced. The gentle stroke over the skin, the precise blending, the almost sensual experience – all this adds new depth to everyday makeup. The minimalist, elegant look of the brushes makes them an eye-catcher on any vanity. They're so beautiful, you won't want to hide them away in a drawer.

Gucci Westman's goal was to rethink powder, moving beyond mattifying, bold finishes. Her Powder Duos are tools for soft definition, subtle highlighting, and a dimensional finish that never looks flat. Instead of creating harsh contrasts, these powders embrace the face. They flatter, sculpt, and enhance, without ever looking mask-like.

This duo combines a contouring shade with a soft highlighter. It's tailored to different skin tones and features a formula that barely feels like powder. The texture is ultra-fine, almost creamy upon application, and blends intuitively. The sculpting side creates soft shadows that shape the face without visible edges. The highlighter provides a glow that doesn't glitter, but rather glows like healthy, well-nourished skin.

Inspired by the popular Baby Cheeks Cream Blush, these duos combine two perfectly harmonious blush shades for a fresh, vibrant complexion. The shades can be used individually or mixed together. The finish: soft satin with a touch of healthy glow. The shades range from rose and coral to berry and apricot – ideal for all skin tones and looks, from natural to intense. Westman Atelier remains true to its principles here too: The Powder Duos contain no synthetic fragrances, no parabens, and no talc. Instead, they contain skin-loving ingredients such as vitamin C derivatives, rice powder, and natural antioxidants. The finish is breathable, non-pore-clogging, and suitable even for sensitive skin types.