The Canadian perfume brand for unique luxury and niche perfumes based in Toronto was founded in 2013 by Victor Wong.
Today, the perfume brand, which is represented worldwide with already 21 released fragrances since its founding, collaborates with internationally renowned perfumers and is an indispensable part of the indie perfume scene.
Inspired by the habitats, behaviors, and appearances of numerous animals, the various perfumers capture the majesty, uniqueness, and beauty of the animal world with their scents.
The founder of Zoologist, Victor Wong, could hardly believe his success at first. What began as a hobby developed into a lifelong passion. Wong quit his old job in the video game sector and dedicated himself to his brand with the extraordinary idea: to create the scents of the animal world as exclusive niche perfumes. Zoologist perfumes stand for the return to nature, to our instincts, to simplicity, and yet the special.
The key moment that marked the turning point in Victor Wong's career was a stay in a hotel. The fine cosmetics and their scents so inspired the Zoologist founder that he took up the art of perfumery as a hobby.
With much passion, he gained the approval of numerous esteemed perfumers thanks to the unusual idea, who have already created scents for selected animals – and the animal scent repertoire will continue to grow.
What is special about the brand, truly “Zoologist-like”, is not only the absolutely unique scents but also the exceptionally creative design: elegant bottles in black and gold colors and printed: A rhinoceros in a stately uniform, a beaver in a noble suit and bow tie, or an octopus with a shell-adorned collar and regal scepter.
Just three years after its founding, an animal from the Zoologist lineup won the Arts and Olfaction Award: Bat was awarded in 2016, and the brand was even discussed in a prize-winning article in the New York Times.
In 2020, two Zoologist perfumes were among the finalists for the Arts and Olfaction Award: Bee and Squid. This award honors particularly artistic and experimental perfumes in the perfume scene that were released by independent perfume brands.