After more than 15 years in the pharmaceutical industry, a field that deals with the complex relationships between ingredients, skin compatibility, and health, a new phase of Élodie's life began: the birth of her first daughter. This moment was a turning point for her. She asked herself which products she would allow to be used on her skin in the future, and especially on the skin of her child. The conventional cosmetics industry is still dominated by the use of synthetic pigments, petrochemical ingredients, and questionable raw materials such as mica, which is often mined under questionable conditions. Instead of making compromises, she chose a radically new path. She wanted to create color cosmetics based 100% on plant-based pigments. Uncompromisingly pure, ethically correct, effective, and beautiful.

Together with her husband Salem Ghezaili, an engineer with expertise in biotechnology, she embarked on a three-year research journey. The goal was to develop a process that would enable plant dyes to be extracted in such a way that they could be used in decorative cosmetics with stable, color-intensive, and nourishing properties. The result of this work is a globally unique, patented manufacturing process. It uses plants such as madder, indigo, achiote, hibiscus, damask rose, and sorghum bicolor. All of these plants have long cultural and historical significance. They were once used for dyeing textiles, in medicine, or as ritual elements. In the hands of Le Rouge Français, they are now experiencing a rebirth in luxurious lipsticks, foundations, and mascaras.

In 2019, the moment finally arrived. Le Rouge Français was officially founded. A passion project that combines scientific innovation, historical beauty traditions, and French design. Since then, the brand has grown steadily. Today, it is represented in the best green beauty stores worldwide and is considered a pioneer in plant-based cosmetics. And despite all her success, Élodie has remained true to herself. In interviews, she describes herself not only as a CEO, but above all as a responsible mother. For her, bioethics is not a marketing promise, but a lived commitment. With Le Rouge Français, Élodie Carpentier demonstrates that luxury and sustainability are not mutually exclusive. Her brand stands for:

- 100% plant-based pigments instead of synthetic dyes

- refillable packaging made from vegetable oil composites

- zero petrochemicals, zero titanium oxide, zero mica

- scientifically based, clinically tested skin compatibility

- a return to the beauty and power of nature

At the heart of every Le Rouge Français lipstick is a highly effective color pigment, extracted from plants that have been used for thousands of years in textile dyeing, medicine, and rituals. We use madder root (Rubia tinctorum), a warm, antique red with strong symbolic value; achiote (Bixa orellana), known for its bright orange to terracotta hues; hibiscus , which creates cool reds with violet undertones; and sorghum bicolor , an African cereal plant whose intense color offers an exciting alternative to synthetic pigments. Indigo creates deep, mysterious blue-black tones, and damask rose creates soft pink nuances with a romantic touch. All of these plant pigments are extracted using a patented process that guarantees their color intensity, light stability, and skin compatibility.

Le Rouge Français lipsticks aren't just impressive for their colors; they also offer highly effective care properties. Shea butter and cocoa butter provide intense moisture and make lips soft. Jojoba oil supports skin elasticity. Sunflower and apricot kernel oils have a regenerating and smoothing effect. Carnauba wax and candelilla wax provide hold and a pleasant, non-sticky texture. Depending on the shade, the finish ranges from velvety satin to subtle shimmer to a modern semi-matte. The texture is easily buildable without over-drying the lips. Perfect for everyday looks as well as elegant appearances.

Le Rouge Français stands for an uncompromising clean beauty philosophy. The brand's lipsticks are guaranteed to be free of synthetic dyes, titanium dioxide (CI 77891), petrochemical derivatives, mica, which often comes from ethically questionable sources, and fragrances. Instead, the products rely on 100 percent natural, plant-based colors, certified organic ingredients, and vegan and cruelty-free production. All formulations are dermatologically tested and free from known allergens. Thus, Le Rouge Français combines the highest level of compatibility with a consciously sustainable approach.

Every Le Rouge Français lipstick consists of two components. First: a high-quality, reusable lipstick case. Made from an innovative, plant-based composite material. This material looks like highly polished metal or plastic, but is made entirely from renewable resources, such as cornstarch or sugar cane. Second: a replaceable refill cartridge. The actual lipstick color is available separately as a refill. The cartridge can be replaced with a simple "click" mechanism. No tools required, no waste, and no loss of quality. The refill system was developed with the aim of not only reducing waste but also setting a new standard for sustainable, aesthetic packaging.

Thanks to this system, 80% less packaging waste is generated compared to conventional lipsticks, the case is 100% reusable, and the refill cartridge contains 0% plastic. Furthermore, all packaging is FSC-certified, recyclable, and free of toxic coatings. Production takes place in France in a CO₂-conscious manner, in compliance with the strictest environmental standards. Those who use the refill lipsticks also benefit from flexibility: The case is deliberately designed to be universal. It matches all lipstick colors in the collection. This allows you to change the color depending on the season, mood, or outfit, while retaining your stylish signature case. Whether bright red in summer or muted rosewood in autumn, your favorite case will faithfully accompany you throughout the year. Le Rouge Français lipstick cases feature a minimalist yet elegant design. Their matte surface feels comfortable in the hand, and their shape is reminiscent of iconic Parisian chic objects. This makes them not only more sustainable than classic packaging, but also more luxurious.

The foundation is enriched with a variety of nourishing ingredients. Organic hibiscus extract has antioxidant properties, smoothes, and protects the skin barrier. Plant-derived coconut oil and squalane moisturize, improve skin elasticity, and provide a silky finish. Sugar beet extract regulates the skin's moisture balance, and vitamin E neutralizes free radicals and protects against environmental influences. You'll immediately notice your skin feeling softer, more balanced, and more radiant.

In keeping with the brand's philosophy, the liquid foundation is also based on plant-based pigments. This means no titanium dioxide, no synthetic dyes, and no petrochemicals. The shades range from very light (with neutral, warm, or cool undertones) to darker skin tones, always transparent and never pasty. This means your complexion never looks "painted on," but rather like your skin. The finish is natural and satiny. It gently mattifies without appearing dull, allowing your skin to shine through.

The "Fluide de Teint" adapts to your needs, whether you have combination, dry, or sensitive skin. It doesn't clog pores, is non-comedogenic, and has been dermatologically tested. Even for skin prone to irritation, it's a soothing, skin-soothing option. And because it's free from fragrances, allergens, and irritating additives, it's also ideal for sensitive skin types. Its airy texture combines with perfect coverage and leaves a natural, breathable finish. Plant-based pigments replace synthetic dyes, creating a vibrant, harmonious complexion. At the same time, the foundation nourishes with moisturizing and antioxidant ingredients. It's vegan, cruelty-free, and comes in sustainable, elegant packaging.

Like all of the brand's products, the compact powders are based on purely plant-based pigments. The result is a selection of finely nuanced color schemes that never appear artificial, but rather blend with your natural skin tone. This creates delicate rose, beige, and gold nuances that add freshness and radiance to your complexion. The texture of the powder is feather-light and silky. It sits almost imperceptibly on your skin, reduces shine precisely where you want it, and imparts a velvety-matte finish that perfectly sets your foundation. At the same time, your complexion remains vibrant and natural. Unlike many conventional powders, the "Poudre Compacte" doesn't leave your skin feeling dull or floury, but rather leaves your skin looking even, balanced, and cared for.

The formula is rich in nourishing active ingredients. Rice powder has a gentle mattifying and soothing effect, making it perfect for sensitive skin types. Cocoa butter provides intensive moisture and supports skin smoothing, while plant-based squalane strengthens the skin barrier and leaves skin feeling soft and supple. Vitamin E also protects against free radicals and environmental influences, making the powder a true makeup care product. Whether you have normal, oily, or particularly sensitive skin, Le Rouge Français compact powders adapt to your individual needs. The allergen-free, fragrance-free formula has been dermatologically tested and is extremely well tolerated even by reactive skin types.

Le Rouge Français also uses the famous tinctorial plant pigments, which are at the heart of all the brand's products, in its mascaras and eyelash primers. Among the pigments used in the mascara's color pigmentation is Indigofera tinctoria, or true indigo. A deep blue to almost black plant that has been used for centuries to dye fine fabrics. The result is a deep black, natural color that instantly makes your lashes appear more defined and thicker. The color remains intense and light-stable, yet skin-friendly and entirely plant-based.

The mascara is a true care booster. Its formula is enriched with organic shea butter, which protects lashes from brittleness, as well as jojoba oil and plant waxes, which gently support growth and keep lashes supple. At the same time, these ingredients ensure that the texture doesn't dry out and is easy to apply. The eyelash primer ideally complements the care concept. Applied before mascara, it nourishes the lashes with plant-based active ingredients, strengthens their structure, and optimally prepares them for color. The result is even more volume, even more curl, and long-term healthier, stronger lashes. Both products can be applied precisely and with control using the specially shaped brush. The textures are slightly creamy, layer beautifully, and dry quickly. Ideal for sensitive eyes or contact lens wearers.

Like all Le Rouge Français products, the "Blush Crème Tinctorial" is based on purely plant-based pigments obtained from traditional dye plants using a patented process. These colors never appear bold or artificial, but rather blend with the skin tone. The blush can be delicately applied or intensified depending on your mood, skin type, or occasion. The cream blush is a true skincare formula with a creamy, silky, and ultra-light texture. Upon application, it transforms into a velvety finish that is non-greasy and non-sticky and allows the skin to breathe. It contains moisturizing plant oils such as jojoba oil and apricot kernel oil, which smooth the skin and give it elasticity. Regenerating ingredients such as shea butter and antioxidant vitamin E provide additional protection and soothe skin stress.

The blush is easy to apply with your fingers, a brush, or a beauty blender. It's suitable for cheeks, lips, or even eyelids. Whether on bare skin or over foundation, the blush blends seamlessly and imparts a natural glow from within. Thanks to the buildable pigmentation, the effect can be varied as desired. Like all Le Rouge Français products, the cream blush is vegan, dermatologically tested, and completely free of synthetic additives. Le Rouge Français also remains true to its philosophy when it comes to packaging. The blush compacts are made from sustainable, recyclable materials that are both high-quality and environmentally friendly. The cream blush is also refillable. This means the elegant case lasts forever, while you simply replace the color cartridge.

Traditional nail polish is often a cocktail of synthetic solvents, petrochemicals, and questionable additives. Le Rouge Français is taking a completely new approach here, too. The formula of its nail polishes is based on 84% natural ingredients of plant origin, such as sugar cane, cassava, cotton, corn, or wheat. These "bio-based" components replace traditional solvents and synthetic resins without compromising performance. The result is a nail polish that is just as easy to apply, just as long-lasting, and just as brilliantly shiny, but is much more skin- and environmentally friendly.

In addition to its aesthetic appeal, the nail polish line also scores points for its caring properties. The formula is breathable, meaning your nails aren't "sealed" but can continue to absorb air and moisture. A real plus for nail health. It's also enriched with plant-based active ingredients that strengthen brittle nails and protect them from external influences. This makes applying nail polish not a chore, but a care routine with added aesthetic value. Le Rouge Français's consistent commitment to clean beauty is reflected in the carefully selected "free-from" formula of its nail polishes. They are free of formaldehyde, toluene, dibutyl phthalate (DBP), xylene, synthetic fragrances, and petrochemical components. Furthermore, they are vegan and cruelty-free. UV lamps and chemical hardeners are also completely eliminated. Their performance is in no way inferior to that of conventional products.

Whether you're applying foundation, powder, blush, or eyeshadow, the brushes are precisely tailored to their respective tasks, enabling flawless results with minimal product waste. The dense, flexible fibers ensure even blending and a professional finish. The brush handles are made of bio-based plastic derived from plant-based raw materials such as corn or castor oil. This innovative choice of material combines sustainability with stability and a pleasantly velvety feel. The barrel is ergonomically shaped, sitting lightly and securely in the hand. The design also remains true to the Le Rouge Français DNA: minimalist, matte, with clean lines and finely tuned proportions.

The lip oils contain, among other ingredients, organic apricot kernel oil, which moisturizes and softens the skin. Organic jojoba oil blends particularly well with the skin's structure and supports its natural barrier function. Sunflower oil is rich in vitamin E and has antioxidant properties. This luxurious blend absorbs gently without leaving a sticky feeling. Perfect for daily use, either on its own or as a glossy finish over your favorite lipstick. The lip oils can be used in a variety of ways: as a moisturizer for dry lips, as a moisturizing base under lipstick, or as a shimmering top coat for added volume and shine. Their non-occlusive texture allows the skin to breathe, making them ideal for sensitive or dry lips. The practical applicator allows precise, effortless application.