Bellekin was founded in Rotterdam in 2022 by Nika Avetisyan , a Dutch entrepreneur with Armenian roots. Her passion for fragrance was sparked in her grandfather's gardens in Armenia, where she was inspired by the diversity of flowers and their captivating scents. These early experiences shaped her vision to create fragrances that embody love, connection and nostalgia. With Bellekin, Nika's mission is to create inclusive and luxurious fragrances that are both long-lasting and ethically produced. Each fragrance tells a personal story and invites you to explore your own emotions through the art of fragrance.

Each Bellekin fragrance is a tribute to special moments and loved ones in Nika's life. The gender-neutral and minimalist compositions deliberately cross the traditional boundaries of masculinity and femininity, making them accessible and wearable for everyone. These fragrances encourage you to celebrate your own individuality and capture personal memories olfactorily. The clear and elegant presentation of the perfumes reflects Bellekin's philosophy: luxury that is there for everyone.

Bellekin places great importance on quality, sustainability and ethics. The vegan fragrances contain a high perfume concentrate content of 20-25%, which ensures impressive longevity on the skin. Both the finest natural and synthetic ingredients are used in production to achieve complex and balanced fragrance profiles. Each creation is hand-filled and packaged in small batches in Rotterdam to avoid overproduction and guarantee the highest freshness and quality. This commitment to craftsmanship and sustainability ensures that each bottle offers an authentic and luxurious experience.

Bellekin's artistry is evident in every detail, from the careful selection of raw materials to the minimalist yet elegant design of the bottles. The fragrances are designed to evoke memories and evoke deep emotions while embodying a timeless aesthetic. Bellekin challenges conventional norms by offering luxurious fragrances that are accessible to everyone, regardless of gender or background. This philosophy of inclusivity and authenticity is reflected in every facet of the brand, inviting one to express one's uniqueness through fragrance.