At INITIO, the focus is not on a specific person, but on the products themselves. The fragrances are meant to speak for themselves, independent of a well-known name or public staging. They embody a philosophy that prioritizes individuality and emotion above all else. Behind the creative direction, however, stands a defining personality: Nadia, the Creative Director of INITIO Parfums Privés. Inspired by Patrick Süskind's Perfume, she views perfume as an invisible, almost magical instrument that can influence a person's emotions, subconscious, and perception.

Before its official market launch, INITIO spent four years intensively researching the emotional impact of fragrances. In 2015, the label presented its first seven unisex creations at the Cannes Film Festival. A symbolic venue that stands for passion, art, and emotion, this marked the beginning of a new era in perfumery, where emotion and science merge into equal forces. What makes INITIO special is its interdisciplinary approach. The brand combines the creativity of master perfumers with the precision of chemists. Together, they develop formulas that work at the molecular level and appeal to the human emotional core. They use the world's most precious raw materials at their disposal. The goal is always to create fragrances that not only captivate but also have a tangible impact, whether through optimism, energy, passion, or tranquility.

Each INITIO collection tells a different chapter of this philosophy. The Absolutes series evokes archaic rituals and untamed sensuality. The Carnal Blends pay homage to the power of seduction, while the Hedonist Collection celebrates inner peace and self-discovery. Finally, with the Black Gold Project, INITIO elevates oud to a symbol of spiritual strength and royal energy. Today, INITIO Parfums Privés is considered one of the most innovative brands in modern niche perfumery. The combination of scientific research, emotional intuition, and artistic expression has made the label synonymous with olfactory power.

These fragrances represent a return to a more original form of perfumery. Musk, amber, resins, and spices form the basis of these creations. Their structure is not flawlessly smooth, but vibrant, deep, and powerful. Each accord seems to vibrate, as if animated. They are a reminder that perfume was once more than just adornment. It was a tool to direct energies, to heal, purify, and seduce. In Absolutes, these ancient principles merge with modern perfumery. The perfumers work with the utmost artisanal precision to maintain the balance between animality and elegance. Each fragrance reveals an untamed intensity that envelops the wearer in an aura of power and self-confidence. The "Absolutes" line embodies what INITIO understands as the true essence of perfume: an invisible power that triggers emotions and touches the deepest levels of being. Those who wear these fragrances experience an energy that merges with their own identity.

The formulas in this collection contain elements considered aphrodisiacs, but also spiritually purifying. Musk, known for its deep, animal warmth, takes center stage. It symbolizes the primal attraction inherent in every human being. Combined with balsams, woods, and resins, it creates a mystical composition that unites seduction, boldness, and sensuality.

At the heart of the "Carnal Blends" formulas is the olfactory molecule hedione, a groundbreaking discovery considered the epitome of olfactory seduction in modern perfumery. Hedione acts on the regions of the brain responsible for desire and attraction. It stimulates, invigorates, and triggers a barely perceptible yet deeply felt response. In the overdose used by INITIO, this molecule unleashes an erotic energy that is not loud, but subtle, yet inescapable. INITIO's perfumers harness this effect to their full potential. They combine hedione with floral and sensual notes to create fragrances that rest on the skin like an invisible flirtation. Floral aromas meet warm, soft accords that blend with the wearer's body chemistry to create a unique fragrance signature.

Each fragrance in the "Carnal Blends" collection is an invitation to consciously experience the game of attraction. The inspiration for "Carnal Blends" stems from the idea that attraction is a universal force. Fragrances like these amplify it, making it tangible. They are like a glance that lingers too long, a touch that lingers. INITIO transforms the invisible into the tangible, demonstrating that scent is a powerful tool for directing emotion and desire.

The Hedonist Collection consists of fragrances that are both light and intense. They appear gentle, yet have a profound effect. For this line, INITIO selected only natural ingredients that blend harmoniously. Each fragrance is an Extrait de Parfum, giving it exceptional concentration and longevity. Unlike classic Extraits, however, the focus here is not on opulence or provocation, but on purity and energy. These perfumes are not worn for others, but experienced for themselves.

In its symbolism, the collection follows an ascending principle: Each fragrance represents a station on the path to self-realization. Paragon , with its bronze cap, stands for transformation and growth. Palo Santo, lavender, and saffron create an aura of spiritual warmth and promote mindfulness. Rehab , with its silver cap, stands for cleansing and liberation. Fresh bergamot and lavender meet creamy sandalwood and vanilla. The scent is clarifying and calming, almost meditative. Musk Therapy , with its gold cap, embodies success, self-confidence, and emotional strength. White musk, black currant, and iris blend into a fragrance that acts like a smile for the soul.

Finally, Power of the Self serves as a shield for one's own energy. Frankincense, cedarwood, and musk form an invisible barrier that radiates strength and serenity. Each spray becomes a conscious ritual, a moment of pause, a return to oneself. Visually, the collection is distinguished by its white bottles with shimmering metallic caps. Bronze, silver, and gold symbolize the stages on the winner's podium that a person passes through on their journey to inner strength.

The two central fragrances in this series, Oud for Greatness and Oud for Happiness, embody two aspects of the same spiritual power. Oud for Greatness is a monument to olfactory grandeur. With its blend of oud, saffron, patchouli, and musk, it exudes dominance, charisma, and self-confidence. It is a fragrance for people who know their inner strength and want to express it externally. The composition is majestic, yet never intrusive. It unfolds on the skin like a sacred ritual, bestowing energy and clarity.

Oud for Happiness, on the other hand, showcases the lighter, more optimistic side of the sacred wood. Fresh herbs, bergamot, and licorice lend it a radiant lightness. This fragrance is uplifting, centering, and confidence-inspiring. It reminds us that true greatness lies not only in power, but also in inner joy. The Black Gold Project collection is not named by chance. "Black Gold" refers to oud, which is considered one of the most precious materials in perfumery. Its extraction is complex, its effect incomparable. INITIO transforms this precious substance into a symbol of enlightenment and self-determination. The design of the bottles underscores this character. Deep black, refined with gold details, evokes ancient treasures, rituals, and kings. The collection is a tribute to the "Three Wise Men," who in Western history represent wisdom, gifts, and divine inspiration. Here, too, it is about conveying something precious: an essence that dissolves the boundaries between spirituality and matter.

Together with scientists at dsm-firmenich, the brand draws on over three decades of research in the fields of smell, emotion, and cognition. This work is based on more than 50 scientific publications and collaborations with renowned institutions such as the University of Geneva. This collaboration gives INITIO direct access to groundbreaking technologies that allow the effect of a fragrance to be not only subjectively experienced but also objectively measured. Using state-of-the-art methods, conscious and subconscious emotional reactions to fragrances are analyzed. This data flows directly into the development of new compositions. This results in perfumes that specifically address specific emotional states. INITIO calls these creations functional fragrances because they not only captivate the senses but also have a tangible effect on well-being. The brand understands perfume as a fusion of art and science. In its laboratories, master perfumers, chemists, and scientists work together to research molecules that can trigger a physiological response in the body. One example of this is the already legendary molecule hedione, which plays a key role in several INITIO fragrances. It activates areas of the brain associated with desire, openness, and positive mood. Combined with natural raw materials such as musk, oud, or sandalwood, a symbiosis of emotion and energy is created. The result is perfumes that simply smell good. They stimulate the nervous system, awaken memories, promote concentration, and boost self-confidence.