Duro was the very first fragrance in Nasomatto's collection. The fragrance strives to intensify all manifestations of masculine strength. He celebrates the masculine par excellence.

“Duro” means hard in Italian, hard in all senses of the term: a strong character, materials of long durability, sexual expressiveness, power and steadfastness. This fragrance does not refer to qualities that are present or given, but to those that one acquires. It's about the small victories that you achieve thanks to great perseverance. And he talks about the ability to feel comfortable in your own skin and wear it with confidence. Duro deals with the role of a man that his testosterone dictates: living it out, achieving goals, accepting the challenge of adventure and taking risks.

The Nose was inspired to create this fragrance after receiving numerous compliments on the smell of his groin area. He interpreted this smell in the form of a hypnotic, leathery-woody scent that captures the idea of ​​unadulterated masculinity, virility and masculine sex appeal.

It's hard being a man. There is no doubt that there is some truth in this saying.