The idea for Das Parfum & Beauty arose from a very personal desire: Liljana wanted to create a place that was more than just a store – a refuge for everyone who wanted to treat themselves. A space that not only sold beauty, but also lived it. In 2018, the time had come: With a clear vision and a lot of courage, she founded Das Parfum & Beauty.

From the very beginning, it was clear: her product range should focus on quality, not quantity. Liljana personally selected each brand based on intensive research, years of experience, and a firm desire to offer customers only the best. Her passion for rare fragrances, luxurious accessories, and high-quality care products has led to Das Parfum & Beauty being considered one of the best addresses for exclusive niche brands, with a range that delights lovers of high-quality products worldwide.

But what makes the concept truly special is the combination of personalized advice and personal contact. Liljana and her team of experts place great importance on ensuring that every customer feels seen, understood, and valued. Whether in the online shop, the beauty salon, or the showroom, the goal is always to create a genuine experience. Not a quick purchase, but a personal journey toward the perfect product.

The showroom in Bad Soden has become the heart of this concept. Here, customers can not only see the products, but also experience them with all their senses. Liljana designed the space with great attention to detail: warm, elegant, stylish – yet inviting, down-to-earth, and full of personality. Every visit should feel like a short break, a moment of reflection in the midst of everyday life. The beauty studio in the showroom also bears this hallmark, offering individually tailored treatments that meet the highest standards.

What makes our showroom special isn't just the selection of products, but the entire shopping experience. Because at Das Parfum & Beauty, it's not just about shopping. It's about treating yourself, taking time for yourself, discovering new favorite products—and receiving competent, honest, and friendly advice along the way. Our experienced team is at your side, taking the time to listen to your needs and guiding you on your journey to finding the perfect product for you.

Our range includes a curated selection of exclusive niche perfumes, care products, skincare highlights, home fragrances, and accessories. Each brand has been carefully selected, and each collection has been carefully selected. We only carry products we believe in. Many of them are only available in a few select stores in Germany. This is precisely what makes your visit with us so special: You'll find rarities and insider tips that you won't find on every corner. Fragrances that tell stories. Care products that not only work but also inspire. And beauty rituals that go far beyond the mainstream.

We believe that true beauty lies not only in the product, but in the experience surrounding it. That's why we consciously take the time to listen to your questions and your needs. Whether you're looking for a new signature fragrance, want to start a new skincare routine, or are simply curious about something new: We'll support you with expertise and an open ear. It's important to us not to persuade, but to provide honest advice. Always with the goal of ensuring you go home satisfied and feeling good.

Our founder, Liljana Jasarovska, is also a regular in-store visitor. She loves engaging with customers, sharing her experiences, and offering recommendations. Her years of experience, passion for exclusive beauty products, and instinct for trends make her a valuable resource.

The showroom isn't just a place for exclusive shopping; it's also a meeting place. We regularly host events, small promotions, and theme days that make the store experience even more vibrant. Whether it's Champagne Saturday, fragrance journeys, or skincare workshops: we don't just want to introduce you to products, we want to give you special moments.

At the heart of our offering are our exquisite fragrances. Niche scents that aren't found on every corner. Compositions that tell stories, evoke memories, or create new moods. Our fragrance selection ranges from sensual and warm to fresh and floral to deep, mystical, and avant-garde. Whether women's or men's fragrances, unisex or something truly extraordinary – with us you'll find creations that not only smell good, but also touch. Many of our customers tell us that they finally found their perfect fragrance with us.

Skincare is just as important to us as our fragrances. Here, too, we consistently focus on quality, innovation, and effectiveness. We only carry brands that we stand behind professionally and ethically – from traditional luxury lines to modern clean beauty concepts. Our skincare routines are individualized, which is why we offer personal consultations and, upon request, create customized skincare routines that suit your skin type, your needs, and your daily routine. Whether you're looking for anti-aging ingredients, moisturizers, soothing products, or a skin detox, with us you'll find high-quality care that delivers on its promises.

A true highlight of our range are our room fragrances and designer accessories. Because your home deserves to smell beautiful and inspire. From high-quality scented candles to elegant diffusers and sophisticated interior pieces, we offer a lovingly curated selection of products that combine aesthetics, design, and fragrance culture. Perfect for treating yourself or finding a special gift.

None of this would be possible without our dedicated team, who are on hand to advise you. Many products can be tested, smelled, and touched on-site – because we want you to truly experience what you're buying. Our experts take their time, listen, explain, and guide you on your beauty journey of discovery. Our product range is constantly evolving. We monitor trends, test new brands, and bring exciting products from all over the world to Bad Soden – but we only include what truly impresses and what fits our philosophy: exclusivity, effectiveness, style, and authenticity.

A highlight of our treatment range is the Hydrafacial – a modern, non-invasive method that deeply cleanses, exfoliates, moisturizes, and protects your skin. This treatment is both particularly gentle and effective, painless, and requires no downtime. This makes it perfect if you want to quickly treat yourself to a skin treatment that will leave you with lasting radiance. Our experienced estheticians tailor the Hydrafacial to your individual skin needs. Whether you have dry skin, fine lines, blemishes, or a dull complexion, together we will find the optimal care.

We also offer classic facial treatments that are individually tailored to your needs and skin type. Whether anti-aging, intensive moisturizing, or soothing treatments, you and your needs are our focus. Many of our clients report that after a visit, they not only look better but also feel noticeably more relaxed. We also cater to men – with treatments specifically tailored to the needs of male skin. Because skincare knows no gender, and a healthy, well-groomed complexion is important for everyone.

In addition to facial care, we also offer body treatments. Our B-Tonic+ treatment, an innovative, non-invasive body contouring method, is particularly popular. It reduces fat and tones muscles while you lie comfortably. Whether it's your stomach, legs, bottom, or arms – this treatment helps define your silhouette and promotes a good body image. Our beauty salon sees itself as a place of renewal and well-being. Our beauticians are highly trained, experienced, and always up-to-date with the latest beauty trends and technologies. They will provide you with honest and competent advice and take the time to address your questions and requests. This way, you can be assured that every treatment is not only pleasant but also effective.

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Events like these are perfect for taking time for yourself, unwinding, and maybe even discovering a new favorite product. We also regularly host beauty workshops where we share our knowledge and give you practical tips on how to optimize your skincare routine. These workshops are interactive and invite you to participate. They offer a great opportunity to delve deeper into the world of skincare, discover new trends, and connect with like-minded people.

Another important part of our event calendar are theme nights, which we organize in cooperation with local partners. These evenings combine beauty with lifestyle, enjoyment, and culture. Together with partners such as Breuninger MTZ, the Porsche Center Frankfurt, and the international gin brand Quarantini, we create special experiences that go far beyond the classic beauty event. At such events, you can not only discover exclusive products but also experience special moments of indulgence.

We are proud of these diverse collaborations, which allow us to continually redesign our offerings and provide fresh inspiration. Working with renowned brands and companies opens doors to new target groups and brings a breath of fresh air to our showroom. This allows us to skillfully combine fashion, beauty, and lifestyle in a way that's fun and creates added value. Our customers value these events not only for the products, but above all for the special atmosphere they create.

MasterClasses are also part of our event portfolio. We offer exclusive training courses and workshops aimed at anyone who wants to delve deeper into the world of beauty. Whether you're a beauty professional, influencer, or simply someone interested in beauty, these MasterClasses are an exciting platform to learn new things, network, and be inspired. Our experts and partners share their knowledge in a practical and engaging way. This makes these events particularly valuable and unique.

We're also active outside of our stores. Pop-up stores, events at rooftop bars, or in boat restaurants on the Main River are just a few examples of how we bring our brand world to you. These flexible, temporary events offer the perfect opportunity to experience Das Parfum & Beauty in special locations.